Passengers on their way to Hawaii from Long Beach, California, on Friday, Sept. 16, were surprised with an in-flight ukulele lesson and jam session.
Those aboard the flight — a six-hour trip on Southwest Airlines — got a new Mitchell MU40 Soprano ukulele from Guitar Center and a free class, taught at about 30, 000 feet above the ocean below.
Alexandra Windsor, the educational affairs specialist for Guitar Center Lessons, and Ryan Miyashiro and Ryan Imata — both Guitar Center instructors at the company's store in Pearl City, Hawaii — taught passengers to play “Hello, Aloha. How are you?” from start to finish.
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“I’ve taught students through Guitar Center Lessons since 2014, but never in an airplane. It was inspiring to see how quickly passengers of all ages picked up the ukulele — many with no musical background, Windsor said in a release. The ukulele is the perfect instrument for beginners, and it shows just how fun and easy learning something new can be.
Southwest Airlines said in a release the company was happy to celebrate Hawaiian culture and underscore our everyday commitment to serve and celebrate the spirit of Aloha.
The ukulele — originally of Portuguese origins — arrived in Hawaii in 1879 with immigrant Joao Fernandez. Fernandez allegedly wowed natives with his branguinha (a small guitar with four strings and a short neck) and they were so impressed with his playing they called the instrument ukulele, which translates to jumping flea.
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Fernandez went on to be somewhat of a local sensation — even at one point teaching King Kalākaua how to play, reportedly — and became ubiquitous across the Hawaiian Islands.
In the years that followed well into present day, the instrument became a popular choice for beginners and longtime musicians as well.
Elvis Presley famously played the ukulele in the 1961 film Blue Hawaii and was known for toying with the instrument, according to Graceland.
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In Canada, educator J. Chalmers Doane convinced the nation in the 1970s to teach their young students the instrument as a first foray into music — creating a generation of devotees.
Israel (Iz) Kamakawiwo’ole famously released his 1990 ukulele mash-up of Over the Rainbow/What a Wonderful World was featured on the NBC TV juggernaut show ER and countless ads.
The ukulele was even featured in one of the first viral videos in 2006, when ukulele virtuoso Jake Shimabukuro played a stunning version of While My Guitar Gently Weeps in Central Park.
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Sam Kubota is a senior digital editor and journalist for Digital based in Los Angeles. She joined NBC News in 2019.Southwest Airlines is facing the heat on Twitter after the company gave out ukuleles to a flight of passengers flying from California to Hawaii.
The airline revealed in a Tuesday twitter post that they had teamed up with Guitar Center to surprise customers heading to Honolulu with a ukulele and a lesson.
Don't worry, y'all, everyone put their ukuleles away after 20 minutes since they had already mastered how to play, the airline added in a subsequent tweet.
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Me when my noise-cancelling headphones won’t work against 200 ukuleles, Twitter user @Andys_Brain wrote, accompanied by a picture of professional football coach Jose Moirinho taking off a headset in disgust.
The thing Southwest did with the ukelele flight is marketing genius. Do you know how much free exposure this got them? Plus, they can flip it on its head and do spots like, We promise. Our flights are 99.9999% ukelele free. If you're into that sort of thing, @JuanchoS chimed in.
Southwest Airlines is actually promoting the fact that they forced a captive audience to sit through a ukelele lesson, which is probably illegal under the Geneva Convention, @texasannie joked.
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Guitar Center, the world’s largest musical instrument retailer, announced in a press release that the viral marketing was the first-ever-in-flight ukulele class by the company, and gave each passenger on the Boeing 737-800 aircraft a Mitchell MU40 Soprano Ukulele. Guitar Center instructors taught passengers how to play the song Hello, Aloha. How are you?
The flight was part of a marketing campaign by Southwest, which is holding sweepstakes with Guitar Center to give applicants the chance to win two Guitar Center ukuleles, as well as a roundtrip flight on the airline.
Playing music is our passion at Guitar Center. Learning an instrument like the ukulele is an enriching and rewarding experience that creates lifelong benefits and memories. We offer Guitar Center lessons in almost any instrument online and in our stores across the country and for this one-time special flight, above the clouds! Not many people can say they learned to play a song on a Southwest flight to Hawaii! said Donny Gruendler, Guitar Center VP of music education.
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