Social media is one of the best ways for bands and musicians to connect with fans and communities on a regular basis. While Facebook continues its dominance as the most-used platform, the gap between it and others is closing. Given the fact that users share 95 Million photos and videos a day, Instagram appears to be gaining considerable ground in the social media world.
Designed to be the first mobile-only social network, Instagram found a unique way to tap into the 46 times a day the average American checks their phone. With Facebook’s acquisition, Instagram gained even more muscle behind their growth efforts. As of April 2017, Instagram had reached 700 Million active monthly users, and 35% percent of those users access the app daily.
The numbers are strong and the audience is there, so how can bands and musicians take advantage of Instagram’s growth? Let’s cover a few tactics for promoting your music on Instagram.
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We all know what a hashtag is. You either love them or hate them, but they’re essential if you’re trying to make your content searchable. Hashtags within Instagram are live links. For example, clicking a photo tagged with #acousticmusic in the Instagram app, will bring up a page full of videos and photos tagged the same way. Posts not utilizing hashtags will only be seen by followers of your page. Adding even one hashtag is an easy and free way to increase the amount of people who see your post.
This can be a great way to attract new followers. With a little time and effort, you can develop tags that will actually attract a very specific audience to your page. These folks may then visit your site, make a purchase, or come out to a show.
If you’re not familiar with using hashtags, below is a list of guidelines that will help develop a basic understanding and get you rolling with your tags.
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There are several different types of hashtags you can use within Instagram. They may all make sense to use in different scenarios. Consider your goals and audience before you determine which kind to tag your post with, and don’t be afraid to use a few different kinds in the same post.
These are widely used, extremely popular hashtags. Tags like #songs, #music, and #band. These will get a ton of searches, but also have a lot of post competition. For example, this morning a search for #music brought up 153, 231, 757 posts! What is the likelihood that someone will actually see your post out of 153 million? Make sure if you are using generic hashtags, that you are combining them with more tailored tags that we’ll mention later.
Trending hashtags are those that are extremely popular for a short amount of time. Some of them are cyclical and easy to predict. Tags like #musicmonday for example, will probably always be trending on a Monday.
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Unlike most other social platforms, Instagram doesn’t have an area that displays trending tags inside of its own app. You don’t have to try and spot trends on their own though. There are a few third party services available to use, such as HootSuite, and the free version of Keyhole that can help determine popularity over time.
Tailored hashtags can be specific to your audience, gig, type of music, location, or event. They are a good way to attract targeted users to your page. For example, if you’re playing a gig in a certain city or neighborhood, you can include those in a post promoting your show a few days ahead of time.
A good way to determine which hashtags you could be using is to take a look at influencers or other musicians and see what tags they use. Using a few of the same tags consistently will create a thread of commonality and allow your audience to search for your content easily.
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Branded hashtags make it easy for an audience to find your profile, or any posts related to you. It should be unique to your band and easy to spell and remember. Consider using the name of your band or a unique tagline/catchphrase. Audience members may use this tag when posting about you as well. For example, a search for #matchboxtwenty shows posts from the band and their fanbase.
The venue you’re playing at will probably have its own hashtag, so you’ll want to include that when posting. You can even use the venue’s hashtag to search for posts about you after you finish playing a show.
Another unique thing about Instagram is the search and explore area. Each user’s account shows different photos and suggested accounts to follow based on who they are already following and the types of photos they’re interacting with. The hashtags you choose on a regular basis will decide which users will see your account and posts. This is one more thing to keep in mind as you are selecting your hashtags.
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Using Instagram to promote your music is a no brainer. The platform is growing at a rapid rate and is easy to utilize. Instagram gives you plenty of control to influence who will see your posts, and is one of the easier platforms to grow a fanbase on. Here are a few final things to consider about utilizing hashtags on Instagram to promote your music:On Instagram, hashtags are like keywords on Google. They help you find content you’re looking for, no matter what the niche is. Now, if you want to post anything about music and hope that more people can find your content easily, what should you do? Make sure you use the best hashtags for music on Instagram.
But how do you find the best hashtags for music on that platform? And what makes a hashtag great? Let’s find out.
In this article, we’ll show you the top Instagram hashtags for music. You can expect more people to find your posts and avoid common mistakes that make your posts less visible.
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Hashtags are like labels that people use on Instagram to sort their posts. They are words or phrases that have a hash sign (#) in front of them. When an Instagram user puts a hashtag on a post, it helps their audience find other posts about the same topic.
Hashtags that match your niche, topic, or message can be really helpful. For example, if you’re sharing a video of yourself singing a cover song, use hashtags like #coversong, #songcover or something similar.
What else makes great Instagram music hashtags? They are specific. So, it’s a good idea to use hashtags that mention songs, albums, or projects. For instance, if you sing a song called “Haruka Kanata, ” use hashtags like #harukakanata to promote your content about this Naruto song.
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Also, make sure your hashtags are specific to reach the right audience. So, instead of using a general hashtag like #music, try #indierock, #jrock or #electronicmusic.
Can you reach more people without using trending hashtags? You can, but that would be hard. So, the key is to use top Instagram hashtags for music but make sure the content doesn’t get lost in the crowd.
For example, using a generic hashtag like #music may not be effective as it has over 450 million posts now. If you’re a music content creator, using #musicians as your hashtags makes more sense to reach audiences as the competition would be lower.
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Just because you need a hashtag to be relevant with your niche, it doesn’t mean it has to be boring. It turns out that you can make your hashtags to be interesting enough to make people like, comment, and share your posts.
Instead of general music hashtags, you can use catchy hashtags like #musicthatmovesyou or inspiring hashtags like #musicismypassion. That’s how to twist them a bit to make the best hashtags for Instagram music.
The sky is the limit for creating hashtags on Instagram. And you can come up with creative and catchy hashtags to get noticed. Make them fun and memorable with wordplay, puns, or anything related to music.
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Using general music hashtags is a safe bet. These hashtags are versatile and can be applied to any music content. So, they remain one of the top Instagram hashtags for music.
General music hashtags are so popular with hundreds of millions posts using them. So, that they can help you make more people see your posts. But as many people also use them, your posts might not easily stand out.
As its name suggests, these hashtags are more specific for different types of music. So, you might find that they aren’t used as much as general music hashtags, but they help reach people who like a specific type of music.
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You can use these hashtags for posts about different music genres, whether they’re popular or new. Here are some of the best hashtags for music on Instagram based on music genres:
You can come up with relevant hashtags based music-related activities. For example, if you are a musician, you can use hashtags like #musicproduction. On the other hand, #musicfestivals can be suitable for both creators and audience.
These hashtags are for musical instruments. Whether you’re a musician sharing
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