At the Seminole Hard Rock Hotel and Casino, the Guitar Hotel overlooks a 13.5-acre pool and lagoon area with cabana huts dotted over the top
The Guitar Hotel is covered in 16, 800 V-Sticks – LED fixtures that can individually light up to display different colors and patterns at different speeds and directions
The 34-story Guitar Hotel towers 450 ft (137 m) into the South Florida skyline, taking on the familiar form of the instrument, complete with six strings running down the middle
Hollywood Hard Rock Hotel And Casino Hosts Ceremony For New Guitar Shaped Hotel
The Seminole Hard Rock Hotel and Casino's Guitar Hotel has light cannons on the roof that project the strings up to 20, 000 ft into the night sky, creating the illusion of the neck of the guitar
Neon guitars have graced the signs in front of Hard Rock Cafe venues for decades – and now the company has scaled that symbol way, way up. As part of a US$1.5 billion expansion of the Seminole Hard Rock Hotel and Casino in Hollywood, Florida, the world’s first guitar-shaped hotel has now opened, adorned with a huge light screen facade.
The 34-story guitar towers 450 ft (137 m) into the South Florida skyline, taking on the familiar form of the instrument, complete with six strings running down the middle. At night, light “cannons” on the roof project the strings up to 20, 000 ft (6, 000 m) into the sky, creating the illusion of the neck of the guitar.
The Guitar Hotel At Seminole Hard Rock Photograph By Mark Andrew Thomas
The entire building is covered in 16, 800 V-Sticks – strips of LED fixtures that can individually light up to display different colors and patterns at different speeds and directions. The whole thing can be carefully choreographed to make for some impressive sound and light shows.
“Before a show, we have a moment where the installation is in a dormant state; the lights are ambient, fluid, ” says Antoine Saint-Maur, Multimedia Director at Float4, the company that designs the light shows. “At that moment, we want guests to be able to congregate in anticipation, collectively anticipating the start of the show. That’s the feeling we want to create with the shows; we want to create a moment for Hard Rock guests and fans to come together and watch a daily celebration.”
Along with the Guitar Hotel, the expansion also added a new Hard Rock Live performance venue for 7, 000 people, a 13.5-acre (5.4-ha) pool and lagoon area with cabana huts dotted over the top, a new casino, nightclub, a spa and fitness center, restaurants and retail stores.
The Guitar Hotel
The project was managed, directed, engineered and installed by Design Communications Ltd, while Float4 designs the light shows, which are powered by a single RealMotion 4 Karat Gold Series server.
Michael has always been fascinated by space, technology, dinosaurs, and the weirder mysteries of the universe. With a Bachelor of Arts in Professional Writing and several years experience under his belt, he joined New Atlas as a staff writer in 2016.
The project was managed, directed, engineered and installed by Design Communications Ltd, while Float4 designs the light shows, which are powered by a single RealMotion 4 Karat Gold Series server.
Michael has always been fascinated by space, technology, dinosaurs, and the weirder mysteries of the universe. With a Bachelor of Arts in Professional Writing and several years experience under his belt, he joined New Atlas as a staff writer in 2016.
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