Popularly known as Ad-Rock, is an American rapper, guitarist, and actor. He was a member of the hip-hop group Beastie Boys. While Beastie Boys were active, Horovitz performed with a side project, BS 2000. After the group disbanded in 2012 following the death of member Adam Yauch, Horovitz has participated in a number of Beastie Boys-related projects, worked as a remixer, producer, and guest musician for other artists, and has acted in a number of films.
Horovitz was born on Hallowe, 1966 and raised on Park Avue, Manhattan, New York, the son of Doris (née Keefe) and playwright Israel Horovitz.
His sister is film producer Rachael Horovitz. His father was Jewish, whereas his mother, who was of Irish desct, was Roman Catholic.
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Horovitz began his music career with a stint in the punk rock band The Young and the Useless, who oft performed with Beastie Boys. In 1982, Beastie Boys guitarist John Berry quit and Horovitz replaced him. He was only 16 at the time.
After Horovitz joined the band, Beastie Boys changed their sound, evolving from a hardcore punk band to a more hip-hop orited group. The band was signed to Def Jam, and released their debut album Licsed to Ill in 1986. The album was a huge commercial success, and spawned six hit singles. Sev albums followed, and by 2010 Beastie Boys had sold 22 million records in the United States alone, and 40 million worldwide. In 2012, Beastie Boys were inducted into the Rock and Roll Hall of Fame.
In addition to his work with Beastie Boys, Horovitz also remixes numerous tracks for other artists under the alias 41 Small Stars.
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Horovitz has acted in several motion pictures and television shows. Some of his roles include Tim 'Chino' Doolan in Lost Angels (1989), Sam in Roadside Prophets (1992), Repulski in Godspeed (2007), Fletcher in While We're Young (2014), and Nick in Gold Exits (2017).
In the late 1980s, Horovitz was in a relationship with American actress Molly Ringwald. They met on the set of The Pick-up Artist.
Horovitz was married to actress Ione Skye from 1992 to 1999. She is mtioned in the song Get It Together. They separated in 1995 and divorced in 1999.According to the article It was Ad-Rock's very first guitar. It had a now rare House Of Pain sticker on it, because they toured wth The Beasti...
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Ad-Rock always liked to play cheap guitars live on-stage, including a Hondo, while in the studio it was usually the Paul by Gibson
Ad Rock has been loyal to old Hondo guitars and often used the one his mother first got him as a teenager. In the sabotage live on Letterman he can be seen playing a Hondo H-77 HSS strat copy. This had been mistakenly identified as a fender Strat previously but the Hondo logo can clearly be seen ...
Ad-Rock can be seen here playing a 1963 Gibson Melody Maker Double Cutaway guitar onstage at Live Earth at Wembley Stadium in 2007. The guitar was used primarily on the song Sabotage
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At 3:05 you can see that, next to Ad-Rock's foot there is a DS-1 with a green sticker on the front of the effect.
I bought this on eBay for $200. It's a guitar with extra strings that vibrate to make a kind of sitar sound.
After nearly 15 years producing music on his trusty SP1200 workstation, Adam made a near instant switch to Reason after a recommendation of fellow Beastie Boy.
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“Mike D and Adam Yauch want to release a remix EP of the hip-hop songs from Hello Nasty, which Horovitz put together using his new drum machine, the Rave-O-Lution 309..”
Behind Ad-Rock at 0:46 in this live performance of Sabotage you can (not very clearly) see a Marshall JCM-900. It's an SL-X Model!
In this video at 3:05 exactly, you can see Ad-Rock's minimal pedalboard. Next to a DS-1 there is a Cry Baby wah that Ad-Rock is stomping on.
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In the Beastie Boy Book, Ad-Rock tells the story of how he went to a music store with $250 in his pocket, intent on purchasing a new guitar, but saw, fell in love with, and bought the TR-808 instead.
Adam's pedalboard; Boss PH2, EHX Big Muff and Pulsar, Dunlop wah, Boss DD-3 (I guess), EB volume pedal and Boss TU2. It is all powered by a Dunlop DC brickEverybody loved “Sabotage” by the Beastie Boys right from the moment it was released. Eschewing some of the trappings of their more recent albums, the Beasties picked up some guitars and drum sticks and rapped over rock and roll. With Ad-Rock on guitar and lead vocals, MCA on bass, and Mike D on drums, the band proved they could pull it off live on Letterman in 1994.
Was one of the Beastie’s most successful albums thanks to “Sabotage”, entering the charts at #1. The track was used in an episode of Futurama, two Star Trek movies, and a Weird Al cover on American Dad.
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Live on Letterman, filled out with record scratching and organ breaks, “Sabotage” really comes to life. The Beastie Boys always had a confident swagger, and they managed to maintain that vibe even when playing live as a band on national television. This version of “Sabotage” kicks!
The sticker on the front said it plainly: “Only 8 songs. Only 11 minutes. Only cheap $.” Retailers were known to jack up prices on CDs so the Beasties were proactive about making sure their fans didn’t get ripped off. It’s kinda like how Metallica called their
(1998), the group spontaneously just started jamming out old school punk style rockers. There were too many to put on their next rap album, so they decided to release them quick n’ dirty on a special EP. And that’s
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What I find cool about it is that even if you didn’t know who it was, it’s immediately obvious on opener “Brand New” that it’s the Beastie Boys. It doesn’t sound musically much like their mainstream hits but their idiosyncratic voices make it instantly identifiable. Then you notice things like the noisy guitar “solos” that take the place of record scratches and samples (similar to “Sabotage”)…it’s a different instrument but the same artists so there is a connectivity.
“Deal With It” is the second-longest song at a whopping almost-2 minutes! It’s a freakin’ crusher of a song. “I Can’t Think Straight” reminds me of early Suicidal Tendencies. The rest are a mash of screamin’ Beasties, heavy guitar riffs, crushing bass, and sloppyfast punk rock drums. Throw in a few weird breaks and time changes and you have a varied and enjoyable way to kill 11 minutes of your day. The bass hooks are relentless and the lyrics all but unintelligible!
Best track: the hooky closer “I Want Some” which I think is hit quality. Fucking great song on which to close a fucking great little EP.
Adam “ad Rock” Horovitz On Guitar Performs In Beastie Boys At The... News Photo
Mean? Fortunately, I am Italian. Aglio e olio is my favourite pasta dish, a simple spaghetti. It is just the pasta in olive oil and garlic. It is simple, delicious, and easy to prepare once you learn the trick of it. Its appeal is the simplicity of just three ingredients: spaghetti, olive oil and garlic. Three ingredients, right down to the basics. Just like the Beastie Boys.
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