Guitars feel right at home on the road or around a campfire, but guitars aren’t exactly built for travel. Even with a travel case, guitars are inconvenient to carry more than a short distance and public transportation is a nightmare. It’s even worse if you’re flying. Many guitarists have arrived at their destination only to find that their guitar was stolen, damaged or completely destroyed.
The Voyage-Air Guitar has completely eliminated the hassle by creating a guitar that folds completely in half. Once folded, the guitar slips into a custom carrying case that is the size of a standard backpack. Just throw your guitar on your back and you can easily take it on a hike, on a bike or put it in the overhead compartment of an airplane.
This portability doesn’t sacrifice the quality of the instrument either. These guitars look and sound incredible. This isn’t a “travel” guitar. While travel guitars are compact and designed for the road, their small design limits their acoustical abilities. The Voyage-Air is a full-size guitar with a sound on par with any name-brand guitar in the same price range.
As Seen On Shark Tank
Guitarists, who are notoriously picky about their instruments, are saying things like “This is myfirst non-Martin guitar, and I am blown away by it” and “I was looking specifically for a guitar I could take with me on vacation. Looked at the back packer, baby Taylor and other smaller guitars; all of those sounded like crap. This is a legit guitar that sounds just as good or better than any other guitar in that price range.”
When you need portability, don’t settle for the tinny sound and questionable build quality of a crummy travel guitar. Get the Voyage-Air Guitar that was designed for the mobile guitarist and doesn’t sacrifice sound or quality.
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As you all recall, when my son Josh and I appeared on Shark Tank 3 years ago, my partners Harvey Leach and Adrian Bagale had just perfected our folding guitar technology. I didn’t want to do anything to diminish its quality and disappoint our guitar playing friends and fans. My objective was, and still is, to build very high quality guitars that just happen to be the most portable and accessible guitars on the planet! So, even though I was berated by Kevin, it was an easy decision to turn him down. After all, we don’t want to diminish the value or utility of the worlds’ most recognized innovation in the guitar business in generations simply to make a few bucks on a licensing deal.
After turning down the Sharks, we continued to build out the business and the product line. We added several acoustic models and developed our first electric prototype. Michael Ferrucci, VP of Sales and Marketing, orchestrated a successful U.S. launch in over 200 retail stores. Based on results, we proved the viability of our technology and every major guitar magazine touted our benefits writing stunning reviews about our guitars. Voyage Air Guitar had truly arrived and the Shark Tank producers were proud to showcase us.
I have made many friends at Shark Tank, and have kept in touch with them over the past 3 years. The producers thought it would be kind of fun to see what would happen if I returned to the Tank for Season 3. They knew how excited Kevin O’Leary was about Voyage Air Guitar and about all the buzz we were getting in the guitar world. So, I returned to the Tank. As you could imagine, I received a wonderful reception from all the Sharks, including Mark Cuban (Mark replaced Kevin Harrington, the Shark who wanted to do an infomercial with us during Season 1). But the point-man remains Kevin O’Leary. Yes, “Mr. Wonderful” was annoyed that he let us slip through his fingers two years ago. Even though I was “dead to him”, he was more than willing to resuscitate me if he could get a piece of the action. What happened was the biggest deal ever made on Shark Tank. However, the deal was too complex for TV. It included millions of dollars and was contingent on me negotiating a concurrent deal with a leading industry brand name, so the producers couldn’t figure out how to make the piece simple enough to be explained to the TV audience.
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Enter Fender Guitar. Ok, now no matter what you say, you’ve got to agree that Fender is the industry icon. Fender is a household name and a venerable company known for building high quality guitars that their customers are proud to own. Fender builds a great product and shows enormous respect for their customers and the environment. However, Fender also recognizes that in order to remain relevant and on top, you can’t just sit still and bask in past successes. They must move forward and demonstrate that they are not just keeping up with the times, but rather they are a forward thinking company. That’s where Voyage Air comes in. We ARE the innovation leader. Fender is hip enough to recognize that fact and astute enough to do something about it. In a series of “secret meetings”, the Fender and Voyage Air senior staff met to discuss what we would build, how to build it, and how to protect the integrity and independence of each brand. The result? We agreed on a market test. Shark Tank brought their cameras in to witness Kevin and I negotiate the terms of the market test with Fender’s senior staff. The test will include a very limited run of a few hundred Fender Voyage Air Guitars placed in key retail stores around the country. No doubt these guitars will become instant collectibles!
We really appreciate the outpouring of support and we’re looking forward to updating you on the progress as this new adventure unfolds. Fender is a class act and I promise you that together we will only produce guitars that we are proud to build and you will be proud to own!Jeff Cohen was on the first season of “Shark Tank.” He was on the show three more times. He turned down a million-dollar deal. But perhaps most famously, he was the first entrepreneur to make Kevin O’Leary say, “you’re dead to me.”
First and most important, it’s easy to understand and it was easy for me to explain. I had to view my appearance on “Shark Tank” almost like a 60-second elevator pitch. I was able to accomplish that visually without a lot of words. Quite frankly, I don’t think Kevin O’Leary heard a word I said. He’s a musician and he instantly got the concept, interrupted my pitch and couldn’t wait to get his hands on the guitar.
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Second, it’s a fun product that conjures up fond memories of friends and family. It’s also not a controversial product. Nobody is going to pass a constitutional amendment banning the guitar. It is controversy free and let’s face it, who doesn’t fancy him or herself as a rock star?
The truth is that a Voyage-Air Guitar could have been built 200 years ago. It doesn’t incorporate any microchips or nanotubes. It is simply an extremely well-designed, manufactured and patented guitar and hinge.
Well, it wasn’t easy. Although as you see in the show, I was desperately trying to think through a way to do this deal. I even stalled by asking Kevin why I needed him. Then a couple of now classic “Shark Tank” quotes emerged. Kevin told me that he made his money in licensing by selling his software company to Mattel for $3.4 billion. My mind was still racing as I tried to find a compromise and I blurted out “billion with a b?” Kevin
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